PUMA Future Rider

For the release of PUMA’s 80’s inspired trainer the Future Rider, I was tasked with developing a neon filled animation promo.

The promos were released through social as well as accompanying the display artwork in stores. To keep continuity we took the shape based illustrative style and adapted it within a moving context. The end result is a fast paced, energetic and eye catching promo film.

• Client: Puma

• Agency: Beach London

• Creative Direction: Charlie Hood

• Video Animation: Lucia Aranguren