Brand Identity, Digital Design, Film & Motion Graphics
Brand strategy, visual identity, film direction and campaign work positioning Skype as a category brand.
Positioning the Skype brand as a disruptor, giving the world something new... something people never knew they were missing, but suddenly couldn't live without.
Developed and executed real world narratives which evangalised the Skype brand, reminding people that they can do things together even when apart.
Product launches for a brand that dismantled barriers and inspired billions of people to talk, work and play together in new ways every day.
Created web apps using social media APIs to inject core Skype product features into familiar platforms as a means to expand product usage and user base.
Developed and executed brand ambassador programs which encouraged the community to ideate, build and share their own projects, leading them to achieve their goals while evangelizing the Skype brand.
Concieved and designed mechanisms to show the breadth of Skype’s features through people’s conversations as a way to demonstrate the diversity of everyone’s experience with the product.
